11 Best Free Email Marketing Tools to Save You Time and Money

Trends and marketing channels grow with time. While some trends suddenly take off with lightning, one channel is more or less worth as much as email. In fact, email continues to be the top channel for content marketing with B2C as well as B2B marketers. 87% of B2B marketers and 77% of B2C marketers use it to nurture their audience.

Moreover, it can help you help your other marketing channels like social. As such, marketers are still experiencing many challenges in their email marketing efforts. One of the main challenges of this is simply the amount of time it takes to create a great looking email from scratch. Without effective tools, marketers can take a long time to compose and send emails that don't look overwhelming. This limits productivity without compromising your email marketing ROI.

Many industries accept this climate because they don't have to invest in ready-to-go equipment. However, email marketing equipment doesn't have to be expensive. You can create lots of free email marketing tools that can help you save time and money.

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Our top free email marketing tools:

1. HubSpot Email Marketing

HubSpot Email Marketing

HubSpot, clearly identified with its marketing automation platform, recently published free emails that can help with many small business transactional email needs.

Do you need to send a kickback email of a lead offer, a thank you email after a purchase, or just simply promoting? current campaign, the free HubSpot Email Marketing type can do it. One of the best parts of HubSpot's free email toolkit is its ease of use. The toolkit has an instant drag-and-drop visual editor, and comes with ready-to-use templates to get you up and running.

What makes HubSpot Email Marketing stand out is, of course, the integration with other HubSpot tools, a kind of free forever CRM. Once you start an account, you get access to both tools so you can create database contacts, organize them in notes, and manage.

2. Sender

Sender

Sender is one of the best free email marketing tools on the market with justify delivery features. It lets you create amazing newsletters without any HTML knowledge. Simply choose from templates and customize them with elements like photos, videos, and reading. You can personalize your newsletter for each recipient to generate greater results. 

Sender's robust analysis feature is one of the main alibis why it's in our records. This lets you track who opened your email and clicked on the link, when it was opened, and more. This helps you build accurate buyer profiles based on the actions of your subscribers, so you can maximize your existing email strategy and create compelling offers.

3. Sendinblue

Sendinblue

Sendin, communications showing marketing tools, as well as bonuses such as customer platform blue management and creation of referral gardens. With over 70 template designs, for Sendinblue email designs it's easy to create great-looking emails. Plus, all of these templates are responsive, and you can preview your results to make your design look the way you want on any screen format.

After designing an email, you can use features like A/B testing and segmented recipient records to eliminate the effort. manual and guesswork in maximizing your campaign and targeting your perfect audience.

4. Omnisend

Omnisend

Omnisend is an advanced e-commerce marketing platform that integrates all your communication platforms in one place. The free plan only includes email, but it's more than enough to support small and medium business email marketing efforts. It allows you to automate the delivery of your emails using attitude factors and easily control the timing of your communications based on the convenience of your customers.@@ You can use comprehensive audience knowledge to deliver more relevant email marketing messages. Design an eye-catching newsletter using time-saving features like the Product Picker, which allows you to select all the products you want to include in your email. You can also include early cards, discount coupon codes, and gift boxes to further maximize your email performance.

5. SendPulse

SendPulse

SendPulse advertises itself as a multi-channel marketing platform, but its email marketing features are what it stands for. It comes with many powerfully designed email templates that you can easily customize using a drag-and-drop editor. You can then control these customized emails to be sent automatically at times based on user behavior, event factors, and other variables. The customer rating.

SendPulse feature is the best method to identify your most valuable customers. It lets you analyze the open and click rates and read and unread rates of each customer. You can only control the reading fields that can be exchanged to personalize your email based on your name, gender, according to birth, age, and position.

6. Benchmark Email

Benchmark Email

Benchmark Email is a great option for email marketing tools to design responsive emails that look great on any feature they look at. If you need to add photos to your email, you can even edit photos directly on the platform. The email editor allows you to add effects, stickers, and reads to efficiently send your messages.

You have the option to choose from many pre-designed templates based on industry, type, and activity. To be more familiar with HTML, you can even use a code editor to create emails from scratch. The dual view feature lets you see the email design as you edit it, which simplifies the entire email creation process.

7. Mailchimp

Mailchimp

Mailchimp is the leader in email marketing tools you may have heard of. Their free plan gives you the bottom email marketing features like email creation and scheduling. What makes this a great email marketing tool is its smart suggestion feature, which provides you with valuable audience knowledge to maximize your marketing efforts.

Designing emails on the platform is easy using Content Manager, where you can view photos and files for easy access. Mailchimp lets you automate your emails in the most important steps of a buyer's expedition, so you can easily send congratulations emails, order confirmations, left reminders, and more.

8. MailerLite

MailerLite

State-of-the-art features such as the Referral garden builder and customizing pop-ups have made MailerLite stand out among the free email tools on the market. In addition to the basics like drag and drop email builder, this tool comes with a rich reading editor and a built-in image editor creating great emails.

You can create a direction garden to be responsive to the emails you send, which you want to make urgently for conversions. YOu can do separate tests on different email variations to see which one works best for driving clicks and conversions. MailerLite also provides comprehensive campaign reports containing statistics including such click rate, unsubscribe rate, open rate and more.

9. Mailjet

Mailjet

Mailjet comes with intuitive and collaborative tools to help you build efficient email marketing campaigns. Customize any of the pre-designed templates and create a responsive email to impress any recipient, no matter what features they use. If you're working with a team, you'll love the platform's real-time collaboration features which allow for seamless collaboration.

This email marketing tool also allows you to enhance your dynamic content. You can create personalized and relevant emails for each recipient. This helps you get much better results from your email marketing campaigns. You can also integrate the platform into your CRM and manage your mailing list easily through a single dashboard.

10. Moosend

Moosend

Moosend is an excellent email marketing tool that allows you to automate many tasks and saves you time. You can design an attitude email campaign based on your customer data and/or activities. You can use its advanced segmentation features to send highly accurate emails to individual recipients, increasing open and click-through rates and ROI.

This tool provides you with detailed campaign performance reports so you know how to maximize campaigns and get more results. good again. You can only integrate it with some of your favorite applications to create meaningful data with various tools. It's also one of those free email marketing tools that doesn't include its logo in your email.

11. EmailOctopus

EmailOctopus

EmailOctopus is a simple email marketing tool that runs on the Amazon SES infrastructure. While the free plan doesn't offer the features of most of the other free email marketing tools on this list, it does allow more emails per month than most of them.

You can send unlimited emails from as many email addresses as you like. This is the perfect solution for small agencies or entrepreneurs who represent other brands. It also integrates with third-party apps like MailOptin, WordPress, and Zapier so you can exchange customer information between different things.

Bottom line

Most of these free email marketing tools come with advanced features without the need to upgrade to a paid plan. Small businesses and marketers should be able to make the most of it while saving time and money. Especially if you need to upgrade to accommodate your business needs, you try to make many of the paid plans that are affordable and flexible enough with your budget.

If you are just starting out in this channel, check out our email marketing guide for more ideas on equipment optimization. You.